Despite the efforts done by MNOs to encourage users to adopt the Apps for a better sophisticated experience, such as zero-fee for balance checks, still users are not following this.
Even people with smartphones, they prefer USSD options and if you ask, they dont have reasons.
What the banks are doing by charging the USSD sessions will at least force users to adopt mobile apps.
Brilliant article with very clear concerns that if paid attention to will be one massive technological leap. Gate keeping technology is regressive.
Despite the efforts done by MNOs to encourage users to adopt the Apps for a better sophisticated experience, such as zero-fee for balance checks, still users are not following this.
Even people with smartphones, they prefer USSD options and if you ask, they dont have reasons.
What the banks are doing by charging the USSD sessions will at least force users to adopt mobile apps.